Below are the General Expenses and Author will face day to day, including average Marketing Expenses.  All figures are based on an annual survey taken by Texas Authors, Inc., by its membership.  These figures reflex the 2017 Survey Results.

Author Cost Sheet - General Expenses        
Based on a 350 page paperback book - B&W only        
                 
Avg Number of books sold per year by Texas Authors is 587      
Avg Retail price per paperback is $15.67 by Texas Author        
Total Avg per author in income with one book based on above figures:     $         9,198.29
                 
                 
Office Expenses     Low   Medium   High
  Phone     25   62.5   100
12x12 room Rent     100   175   250
  Utilities     25   62.5   100
  Car      100   175   250
  Car Ins     50   125   200
1,000-24,000 Car Mileage 1000-24000 530   6625   12720
  Total      $       830.00    $   7,225.00    $  13,620.00
                 
Marketing Materials            
1,000 Bookmarkers   100   275   450
  Poster/Sign   10   42.5   75
  Misc Table Items   100   175   250
  Table skirt   250   750   1250
  Total      $       460.00    $   1,242.50    $   2,025.00
                 
Avg Book Festival attend a year 5          
Abg Book Fest Cost $390            
Book Festival Fees - Avg 5 events per year        
  Table Fees   300   900   1500
  Hotel     325   662.5   1000
300-1000 Millage     169   364.5   560
  Food     60   92.5   125
  Total      $       854.00    $   2,019.50    $   3,185.00
                 
Book Contest - 3              
  Entry Fee     75   225   375
  Book Mailing   9   15   21
  Book     12   15   18
  Total      $         96.00    $      255.00    $      414.00
                 
Reviews - 6              
  Postage     18   30.5   43
  Book     24   27   30
  Fees?     0   212.5   425
  Total      $         42.00    $      270.00    $      498.00
                 
Total       $2,282.00   $11,012.00   $19,742.00
                 
P/L Just from basic publishing costs $5,263.00   $1,481.00   -$2,300.00
                 
P/L after Everyday Expenses & Festivals $2,981.00   -$9,531.00   -$22,042.00

 

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