In today's world, where everything is moving towards digital, it may seem counterintuitive for authors to focus on selling their books in brick and mortar bookstores. However, there are several reasons why it's still important for authors to use physical bookstores to sell their books.

First and foremost, brick-and-mortar bookstores offer a unique opportunity for authors to connect with readers in person. By participating in book signings and other events, authors can establish a personal relationship with their readers, which can help build a loyal fan base and generate word-of-mouth buzz for their books.

Secondly, bookstores provide authors with the chance to get their books in front of new readers who may not have discovered them otherwise. While online marketplaces like Amazon and Barnes & Noble may offer more convenience, physical bookstores can offer a more personalized and curated experience for customers.

Thirdly, selling books through physical bookstores can also help authors build relationships with booksellers, who can become powerful advocates for their books. When booksellers enjoy a book and see that it's selling well, they may recommend it to other customers or even include it in their store's recommended reading section.

So, how can authors best utilize brick-and-mortar bookstores to sell their books? One key tool is the book sales sheet. A book sales sheet is a one-page document that provides essential information about a book, such as its title, author, genre, and summary. It can also include information about the author, such as their bio and any accolades they've received. Book sales sheets can be used by authors to pitch their books to booksellers and other potential partners, such as librarians and book clubs. They can also be left with booksellers to help them better understand the book and make informed recommendations to customers.

To create a compelling book sales sheet, authors should focus on highlighting the unique aspects of their book and the target audience it's intended for. They should also include any endorsements or reviews the book has received, as well as information about upcoming events or promotions.

While it's true that digital platforms offer many benefits for authors, physical bookstores still have an important role to play in the book-selling ecosystem. By utilizing tools like book sales sheets and building relationships with booksellers, authors can successfully promote their books and connect with readers in a meaningful way.

Bourgeois Media has had success in creating Book Sales Sheets for authors over the years. If you would like a customized BSS for you, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.